When you own a small business, chances are high that the majority of tasks and jobs will fall onto your shoulders. Depending on the size of your business you may have a very small amount of staff, or you could be it. What this means is that you need to be able to multi-task and handle a wide variety of jobs effectively.
As you work on marketing your business and getting the word out, a website can prove to be your most useful tool. It gives potential clients/customers a way to learn about you, reach you, and provides you with a platform to discuss services and products. In saying that not all small businesses have the budget to hire a web designer, which means it’s up to you.
Here’s a look at six tips you can keep in mind as you work to put together that all-important website for your company.
1. Answer the Basic Questions
A website can be used for advertising/marketing purposes, a place to post information about your products and services, and may even offer customers the ability to purchase items online. Above all these though is the fact the website needs to answer a few basic questions.
The site needs to address who you are, what you do/what you offer, where you are located, your hours, your contact information, and what your mission statement is. All of this information should be clear the minute visitors land on your site. They shouldn’t have to scroll through page after page of content just to figure out what it is you’re selling.
2. User-Friendliness Is a Top Priority
While you may think that a flashy and modern looking website is the ultimate goal, in reality user-friendliness trumps all else. Visitors need to be able to navigate your site with ease, all the features need to work properly, pages need to load quickly and smoothly, and there should be a directory that helps people find what they want. A search tool or bar can also be handy for visitors.
3. Make Sure It Is Optimized for Mobile Devices
Where it used to be that designing a website meant you had to make sure it looked good on computers and laptops, today you also need to be aware of how your site works and appears on mobile devices. With so many people using smartphones and tablets, you need to assume that the majority of visitors will likely view your content on a mobile device.
4. Research Different Hosts
You will also need a host for your website, which is something that doesn’t tend to be free. It’s a good idea to look around do your research and figure out what package works best for your needs.
You’ll need to consider such things as the amount of visitors you will likely have, what you want your website to be capable of doing, whether you want dedicated website hosting or not, if it offers WordPress services to make uploading content simple, and of course the cost.
5. Add a Variety of Multi-Media
There is nothing more off-putting to visitors than being greeted to a giant wall of text on your website. In order to break things up and keep it interesting you’ll want to use a variety of multi-media. This includes such things as podcasts, videos, external links, photos, audio clips, and more.
6. Make Use of Keywords
You also want people to be able to find your site which means taking advantage of search engine optimization tools. One of the most basic tools to use is keywords. Keywords are words that will be picked up by the search engines and will help your ranking.
All of these tips are designed to help you create a professional and effective website that helps you to build your business.